[{"data":1,"prerenderedAt":133},["ShallowReactive",2],{"blog-en-how-to-build-a-public-roadmap":3},{"id":4,"title":5,"body":6,"cat":110,"date":111,"description":103,"excerpt":112,"extension":113,"faq":114,"featured":124,"image":125,"lead":126,"meta":127,"navigation":124,"path":128,"seo":129,"stem":130,"translationKey":131,"__hash__":132},"blog_en\u002Fblog\u002Fhow-to-build-a-public-roadmap.md","How to build a public product roadmap (step by step)",{"type":7,"value":8,"toc":102},"minimark",[9,14,18,36,40,43,46,50,57,63,69,75,87,91,94],[10,11,13],"h2",{"id":12},"what-a-public-roadmap-is-and-why-it-builds-trust","What a public roadmap is (and why it builds trust)",[15,16,17],"p",{},"A public roadmap is a shared, web-based view of your product plans, usually split into a few simple stages such as planned, in progress and shipped. Anyone can read it, submit an idea, and vote on what matters to them.",[15,19,20,21,29,30,35],{},"Why it matters: most teams ship too much that nobody uses. Pendo's analysis of product usage found that ",[22,23,28],"a",{"href":24,"rel":25,"target":27},"https:\u002F\u002Fwww.pendo.io\u002Fresources\u002Fthe-2019-feature-adoption-report\u002F",[26],"nofollow","_blank","80% of features in the average product are rarely or never used",", and the Standish Group's CHAOS research put the figure at ",[22,31,34],{"href":32,"rel":33,"target":27},"https:\u002F\u002Fwww.mountaingoatsoftware.com\u002Fblog\u002Fare-64-of-features-really-rarely-or-never-used",[26],"64% (45% never, 19% rarely)",". A public roadmap attacks the root cause by letting real demand, not guesswork, set your priorities.",[10,37,39],{"id":38},"public-vs-private-which-to-choose","Public vs private: which to choose",[15,41,42],{},"A private roadmap, shared only with your team, keeps plans confidential but cuts you off from the people who use the product every day. A public roadmap trades a little secrecy for trust, SEO and a steady stream of ranked ideas.",[15,44,45],{},"For most small SaaS teams the public option wins: it is indexed by search engines, easy to share, and it signals that you listen. Keep sensitive bets off the board and publish the rest.",[10,47,49],{"id":48},"build-your-public-roadmap-in-five-steps","Build your public roadmap in five steps",[15,51,52,56],{},[53,54,55],"strong",{},"1. Collect."," Put a public board on your site or domain and let users submit ideas in seconds, ideally without forcing them to create an account.",[15,58,59,62],{},[53,60,61],{},"2. Vote."," Let users vote so the most wanted ideas rise on their own. Frictionless voting, such as a magic link with no password, keeps participation high.",[15,64,65,68],{},[53,66,67],{},"3. Prioritize."," Combine the vote counts with your strategy to decide what to build next. The data turns prioritization from a debate into a ranked list.",[15,70,71,74],{},[53,72,73],{},"4. Ship."," Move ideas through a few clear stages so everyone can see progress at a glance.",[15,76,77,80,81,86],{},[53,78,79],{},"5. Close the loop."," Tell voters when their idea ships. Responsive feedback loops can lift retention by 25 to 30%, and 91% of people say companies should innovate by listening to customers (",[22,82,85],{"href":83,"rel":84,"target":27},"https:\u002F\u002Fwww.surveymonkey.com\u002Fcuriosity\u002F12-stats-that-show-the-power-of-the-feedback-economy\u002F",[26],"SurveyMonkey",").",[10,88,90],{"id":89},"common-mistakes-to-avoid","Common mistakes to avoid",[15,92,93],{},"Do not require an account to vote: every extra step cuts participation. Do not promise dates you cannot keep; use stages, not deadlines. Do not let the board go stale, an abandoned roadmap erodes trust faster than no roadmap at all. And do not bury it on a subdomain nobody visits, embed it where your users already are.",[15,95,96,97,101],{},"If you are moving off another tool, most platforms export to CSV. See our ",[22,98,100],{"href":99},"\u002Fen\u002Falternative\u002Fcanny","Canny alternative"," page for a migration example and a feature-by-feature comparison.",{"title":103,"searchDepth":104,"depth":104,"links":105},"",2,[106,107,108,109],{"id":12,"depth":104,"text":13},{"id":38,"depth":104,"text":39},{"id":48,"depth":104,"text":49},{"id":89,"depth":104,"text":90},"roadmap","2026-06-27",null,"md",[115,118,121],{"q":116,"a":117},"Is a public roadmap good for SEO?","Yes. Because it lives on the open web rather than behind a login, each idea and status page can be indexed by Google, which brings in long-tail search traffic over time.",{"q":119,"a":120},"Do users need an account to vote?","They should not. The lowest-friction setups use a magic link: one email, one tap, one vote, with no password or signup. Removing that step is the single biggest lever on participation.",{"q":122,"a":123},"How many stages should a roadmap have?","Three is plenty: planned, in progress, and shipped. More stages add admin overhead without making the roadmap any clearer for users.",true,"https:\u002F\u002Fpub-35905b1a4a5b4858b7b4f757562ea4dd.r2.dev\u002Fupvoted-blog\u002F2026-06\u002Fpublic-roadmap-guide-hero-78358e2b.png","A public roadmap is a web page where your users can see what you are building, vote on ideas, and follow what ships. Done well, it replaces scattered feedback with a single, ranked source of truth. Here is how to set one up in five steps, and the mistakes to avoid.",{},"\u002Fblog\u002Fhow-to-build-a-public-roadmap",{"title":5,"description":103},"blog\u002Fhow-to-build-a-public-roadmap","public-roadmap-guide","HbUzutjFw5h7RUNbVHBk8mvogWlMdZLND0YSpY7An2o",1782655444126]